DM Course IN DIGITAL MARKETING ( S-DM-107 )

Month 1: Digital Marketing Foundations & Understanding the Digital Landscape

Week 1: Introduction to Digital Marketing

• What is Digital Marketing?
  • Definition and Evolution
  • Traditional Marketing vs. Digital Marketing
  • Digital Marketing Channels
• Benefits and Challenges of Digital Marketing
  • Cost-effectiveness, measurable results, global reach, personalization
  • Common challenges: competition, ROI, data privacy issues
• Overview of Digital Marketing Landscape
  • Key platforms and tools
  • Understanding multi-channel marketing
• Setting SMART Goals for Digital Marketing Campaigns
  • Specific, Measurable, Achievable, Relevant, Time-bound
  • How to track and evaluate campaign success
• Emerging Trends in Digital Marketing
  • AI, voice search, chatbots, AR/VR, etc.
  • Impact of emerging trends on businesses

Week 2: Types of Search Engines & Their Importance

• Google Search: Algorithms and Ranking
  • Google’s Search Algorithm (Panda, Penguin, RankBrain)
• Bing, Yahoo, and Other Search Engines
  • Market share and differences
  • Optimizing for different search engines
• Importance of Search Engine Marketplaces in Digital Marketing
  • How search engines affect user behavior

Week 3: Understanding Your Audience

• Audience Segmentation and Targeting
  • Demographics, psychographics, behavioral data
  • Tools to collect audience data: Google Analytics, social media insights, surveys
• Creating Buyer Personas
  • Detailed steps to build buyer personas
  • Understanding customer needs, pain points, and desires
• User Experience (UX) and its Relation to Marketing
  • How UX affects digital marketing success

Month 2: SEO Basics, Content Strategy & Website Optimization

Week 4: SEO Basics

• Introduction to Search Engine Optimization (SEO)
  • What is SEO? How it works
  • Importance of SEO in digital marketing
  • SEO vs SEM (Search Engine Marketing)
• On-Page vs Off-Page SEO
  • Key factors: keywords, meta tags, headings, backlinks
  • Content relevance and quality

Week 5: Content Marketing Strategy

• What is Content Marketing?
  • Definition and types of content (blogs, videos, infographics, etc.)
• The Role of Content in Digital Marketing
  • How content drives SEO, engagement, and conversions
• Developing a Content Strategy
  • Content creation, curation, and distribution plans
  • Content calendars and planning tools

Week 6: Website Designing & Optimization

• Introduction to Web Design Basics
  • User-friendly design, website layout, mobile responsiveness
• Importance of Website Speed and User Experience (UX)
  • Optimizing for conversion
  • Tools to test website performance (Google PageSpeed Insights, GTmetrix)
• Technical SEO for Websites
  • Sitemap creation, structured data, robot.txt files

Month 3: Advanced SEO and Search Engine Marketing

Week 7: Search Engine Optimization (SEO)

• Keyword Research and Analysis
  • Tools: Google Keyword Planner, SEMrush, Ahrefs
  • Long-tail vs. short-tail keywords
• On-Page SEO Best Practices
  • Optimizing title tags, meta descriptions, image alt texts, internal linking
• Link Building and Backlinks
  • Importance of backlinks, how to get quality backlinks
  • Link-building strategies: guest blogging, influencer outreach, and broken link building

Week 8: Search Engine Marketing (SEM)

• Introduction to SEM & Google Ads
  • Paid vs. organic search: Pros and cons
  • Campaign structure: Campaigns, ad groups, keywords
• Google Ads Fundamentals
  • Types of Google Ads campaigns: Search, Display, Video
  • Keyword bidding, targeting, and ad creation
• SEM Best Practices
  • Optimization of bids, A/B testing, ad extensions
  • ROI tracking and reporting

Month 4: Social Media Optimization & Marketing

Week 9: Social Media Optimization (SMO)

• Introduction to Social Media Optimization
  • Importance of optimizing social media profiles and content
  • How SMO contributes to SEO and brand visibility
• SMO Techniques
  • Social sharing buttons, hashtags, influencer marketing
  • Engaging content for different social platforms

Week 10: Social Media Marketing (SMM)

• Social Media Marketing Strategy
  • Platform selection (Facebook, Instagram, LinkedIn, TikTok, etc.)
  • Content calendars and scheduling tools (Buffer, Hootsuite, Sprout Social)
• Paid Advertising on Social Media
  • Facebook Ads, Instagram Ads, LinkedIn Ads
  • Setting up ad campaigns, targeting, budget allocation
• Analytics and Measurement for Social Media
  • KPIs: Engagement rate, click-through rate (CTR), conversion rate

Month 5: Email Marketing & Analytics

Week 11: Email Marketing

• Introduction to Email Marketing
  • Types of email campaigns: Newsletters, promotional emails, transactional emails
• Building and Growing an Email List
  • Lead magnets, subscription forms, and opt-in strategies
• Email Marketing Best Practices
  • Personalization, segmentation, and automation
  • A/B testing subject lines, CTAs, and email content
• Email Marketing Tools
  • Mailchimp, ConvertKit, HubSpot

Week 12: Analytics and Reporting

• Introduction to Digital Marketing Analytics
  • Importance of data and measurement in digital marketing
  • Google Analytics: Overview and Setup
• Key Metrics and KPIs to Track
  • Traffic sources, user behavior, conversion rate, bounce rate
• Generating Reports and Insights
  • How to create meaningful reports from data
  • Tools: Google Analytics, Data Studio, SEMrush

Month 6: Advanced Topics & Capstone Project

Week 13: Advanced Topics

• Conversion Rate Optimization (CRO)
  • How to analyze and improve conversion rates
  • A/B testing for landing pages and websites
• Marketing Automation
  • Email workflows, retargeting, lead nurturing
  • Tools: HubSpot, Marketo, ActiveCampaign
• Influencer and Affiliate Marketing
  • Building partnerships with influencers
  • Setting up an affiliate program for your brand

Week 14: Capstone Project

• Project Overview
  • Students will work on a digital marketing campaign from scratch.
  • Incorporate SEO, SEM, SMM, content strategy, and email marketing
• Presenting the Campaign Strategy
  • Create an actionable marketing plan
  • Define target audience, SMART goals, metrics for success
• Final Review and Feedback
  • Peer reviews and instructor feedback
  • Discuss the effectiveness and areas for improvement

Here are the minimum eligibility requirements to join the Digital Marketing course:

1. Basic Computer and Internet Skills: Ability to use a computer, browse the internet, and navigate common software applications (e.g., browsers, email, etc.).
2. Basic Understanding of Marketing Concepts: Familiarity with basic marketing principles, though prior experience is not mandatory.
3. Interest in Digital Tools and Platforms: A willingness to learn and work with digital marketing tools and platforms like Google Analytics, social media, and email marketing software.